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This is a problem Amadeus found themselves in. The output is often hard to decipher, and not ordered in a particularly reader-friendly way.Ĭonsider how long the above query might take someone in your team to create. To write a Boolean search, you have to copy and paste and manually add new keywords, so a finger slip can cause significant changes in the results, and the volume of those results can be overwhelming. Unfortunately it’s just not as simple as using AND in a search.Īs you can see in the Amadeus search string above, you’re going to need to be writing in a whole new language, and the parentheses, commas and operators can be impenetrable for some – even for seasoned analysts.Īlso, the margin for error with Boolean can be a big one. Boolean language is complex to learn and even more difficult to understand, and it’s not for everyone. That’s a whole lot of search terms, and a whole lot of effort. This takes time, resources, and – ultimately – money.īut if your teams are using Boolean, this is how they might write a search query in order to slice and dice the data and bring back only the mentions that are of actual use to them.īut. So if the PR and comms teams at Amadeus wanted to do some media tracking, they’d be wading through a lot of content that bares no relevance to the brand.
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A Mozart in there, as well as many other famous people, films, plays, an airline, numerous companies, software, orchestras…the list goes on and on.
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Travel technology company Amadeus shares a name with a lot of other things.Ī quick Google search returns 62 million results – we’ve got Mr. To give extra context, here’s a real world example. Want to look for mentions of Peugeot pepper grinders? Use Boolean to exclude all mentions of Peugeot cars, and add the word ‘pepper’ so you don’t have to wade through pages and pages of irrelevant conversation. Want to search for Apple the company, not apple the fruit? You’d want to exclude mentions that involve anything do with Granny Smiths or Bramleys. The search terms must appear within a certain number of words of each other Results include everything but the term that follows the operator There are four main Boolean ‘operators’ you need to know about: AND, OR, NEAR and NOT (and they must be in block capitals, we aren’t just shouting at you).īy placing any or all of these in a search string, you are able to dig deeper and eliminate results that don’t matter to you and your company. So, first off, how does Boolean work and how do you use it? But – spoiler alert – there’s a new kid on the block – AI-powered media monitoring – and it’s going to shake up the way you search. Providing results that would have previously never been able to find without it. It can also be classed as an analysis tool, allowing PRs to widen, limit or define their searches. These are a type of long-tail search used in media monitoring, that in days gone by were an incredible time saver for PRs conducting digital media monitoring. But Boolean, the logic named after Charles Boole – a 19th century mathematician, no less – facilitates Boolean searches. Now, ‘a form of algebra’ doesn’t sound that sexy. Boolean algebra is a fundamental aspect of searches conducted on search engines such as, Google via Google Alerts. Not, in fact, the word for ‘surprise’ in Klingon, but defined in the Signal AI PR & Media Intelligence Glossary as the logic that defines the path a computed expression take. (If you don’t already have one in place.) So it’s likely that you’ve used, or at least heard of, Boolean.Īh, Boolean. You’re going to need to use some type of media monitoring tool or tracking process to access that data. Need to track your media mentions, and write a search query that will help show your stakeholders how well your campaign has been received?